COP28 | Logo Reveal

Identity

For the launch at Abu Dhabi Sustainability Week 2023, we were tasked with animating a 30 second logo reveal in celebration of the upcoming COP28 session that will be hosted by the UAE in November 2023. The logo had been designed to highlight the rich heritage and diverse stories that represent the UAE, constructed from multiple singular elements each telling their own story. The animation underlines the theme of this years COP summit - Sustainability.

The challenge was to bring to life four key areas that highlighted the pillars of the conference; cultural elements, progressive leadership, energy transition, and embracing the native landscape and the natural world.

As the full globe is revealed and the camera pulls back, each element is illuminated in a fluid motion, with colour emanating from the suns rays at the top of the globe. The full animation was mapped onto a physical globe sculpture at the exhibition, and was tailored to landscape and portrait screens as well as creating a version for social media driven by a powerful voice over.