Facebook Communities Summit

Muster

An annual event that celebrates the role of online community leaders; the people who set up, run and maintain the most engaged Facebook groups. The event is all about recognition, connection and providing these leaders with tools to better help them engage their communities.

Focusing on how community leaders are the ‘fabric’ that tie their groups together, a visual style rooted in a fabric texture aesthetic was employed throughout the event.  

A one-minute headline ‘anthem’ film was produced to crystallise this concept, using rich 3D fabric textures to tell the story of how humanity has evolved as a result of communities bonding and working together. 

A whole suite of graphical assets including countdowns, stings and transitions were delivered, stitching together the entire 90-minute visual broadcast for a consistent look and feel.

The Anthem film was made in collaboration with the talented folks over at Voxel Wolves.

Take a look at the highlights reel put together by our friends over at Skipper Creative for an overview of the whole event.