Footlocker | Triple Black Collection
AMV BBDO
A carefully selected group of influencers were given the opportunity to win a pair of trainers from the exclusive Triple Black Collection via an immersive competition. All they had to do was find them.
An elaborate set, designed like a maze, allowed participants one minute to explore and find the trainers in the pitch black. Each room was designed around one of the five senses to heighten the experience and their journey was captured via infrared cameras.
