Nike P6000 | Untold Stories
Rosie Matheson
Photography, film and social campaign surrounding the launch of a new Nike trainer - the P6000.
Celebrating youth culture, the campaign was centred around the creative talents of photographer Rosie Matheson.
Casting young, cool models and shot on location around London’s trendy Old Street area, this campaign was captured on film and VHS format. By embracing these analogue shooting formats the content harked back to an early 2000s-style running aesthetic.
