Open Your Eyes

INDY8

"Open your eyes" was commissioned to open the Saatchi & Saatchi New Directors’ Showcase in June 2017 at Cannes. The work uses technology that projects two 2D films onto a 3D screen, in order to present the audience with two different stories simultaneously: one depicting a male experience of gender stereotyping and the other the female experience. The core message invites viewers to re-examine their views on gender and see things differently. The film was set to a poem written by the artist Hollie McNish.

CREDITS:

Director - Jake Dypka

Produced for - Indy8.