Konica Minolta | Simplify IT

Jack Morton Worldwide

An engaging series of content for a new campaign called Spotlight, which centres on how the new workplace Hub technology redefines the world of work, eliminating common IT headaches that SMEs experience.

Through clever transitions, whip pans, match-cuts and camera rotations the characters move through various work environments, expressed via abstract set designs in a studio-based shoot set-up. 

CREDITS:

Director - Guy Soulsby
DOP - Michael Paleodimos
Production Designer - Zach Apo-Tsang
Costume Designer - Taff Williamson
Hair & Make Up Artist - Jojo Copeman