Velo x McLaren | The People’s Paddock

Muster

An exciting opportunity to capture ‘The People's Paddock’, an exclusive Velo x McLaren event that allows passionate fans to indulge their love of the team while also unveiling the brand new MCL60 Livery streamed live from the McLaren test centre, ahead of the start of the 2023 season. The event was held at the newly-opened F1 Arcade in Central London, with fans being able to compete against one another on state of the art simulators around the Silverstone track.

A ‘socials first’ series of content; including stills photography, a hero film of the event, and multiple interviews capturing fan reactions in real time, while sharing their personal stories of the McLaren brand as part of sponsor Velo’s ‘Love The Unexpected’ series.