Lexus | Unboxed

Muster

A hero film made to open the European press launch for the highly-anticipated new Lexus NX.

The task was to create a film that resonated both with a physical audience in attendance in Brussels and a larger virtual audience experiencing the reveal online.

The cinematic film was composed of stock footage cut together with footage of the car itself and was projected onto a jumbo LED screen that first appeared as if it was a large box. As the film draws to an end, the ‘box’ opens, revealing the new SUV in its place, creating a unique and immersive experience.