Toyota | Unleash the New | Shauna Coxsey

Just So | Toyota Olympics

In celebration of the Tokyo 2020 Olympics, Toyota and the IOC wanted to introduce the new sports making their debut.

Unleash The New was a five-part series and social campaign telling relatable stories of Olympic athletes in sports such as Sport Climbing, Skateboarding, and Surfing.

The transition from free spirit to structured athlete was a challenge for Shauna Coxsey– but a strong team, an emphasis on happiness and a focus on being the best has made her the Team GB ‘one to watch’ in Sport Climbing at Tokyo 2020. This is her story.

CREDITS:

Directors - Jonny & Jono