The Wheel of Time

Inertia | Amplify

To mark the premiere of the epic new fantasy series The Wheel of Time for Amazon Prime, we produced the world’s first live-action out of home 3D billboard campaign. 

The result was an immersive visual experience which saw Rosamund Pike’s character Moiriane and an evil commander of the dark army break the fourth wall and interact with each environment.

The content was tailored to multiple regions around the world, including London, New York, Tokyo, Stockholm, Oslo and Milan.